Visual Communication - Bachelors
Through a series of physical installments around Brisbane, the Perfectly Imperfect campaign aims to raise awareness for mental health issues by exploring how they can manifest in an individual and how they can be perceived by others.
The COVID-19 pandemic has introduced stressors such as fear of contracting the virus, social isolation and job instability which has significantly contributed to widespread decline in mental health.
Through a series of physical installments around Brisbane, the Perfectly Imperfect campaign aims to raise awareness for mental health issues by exploring how they can manifest in an individual and how it is perceived by others.
The use of statues as a medium plays on the metaphor ‘stone faced’, which is relevant as it reflects how people – especially men – choose to bottle up these emotions and further shows that individuals don’t have to be displaying obvious symptoms to be suffering.
The broken statue is meaningful as it represents the history of each individual, reflecting the trauma or damage they may have suffered in the past.
Using the Japanese art of Kintsugi, these breaks are repaired and highlighted to acknowledge the history of the individual, embracing the “imperfections” to show that they are a part of what makes you unique.
Dimitri Cassimatis is a Brisbane based graphic designer who works primarily in vector illustrations, however he enjoys experimenting with different mediums and technologies to help develop his unique style.