Visual Communication - Bachelors

HYSTERA

Breaking the taboo revolving around periods, Hystera is an inclusive brand creative period products without bias and stereotypes for people who bleed (with no exceptions). Hystera is a fictional brand that has strong values and great packaging. The word hystera, derived from the word hysteria, has an extensive history revolving around women and their uterus’s. Hystera is redefining this history and using the word to create a passionate and inclusive community.