Visual Communication - Bachelors
'Hello, I Am A Creative' is a companion to creative thinkers and makers, blurring the line between the physical and digital. It continues to serve as a relatable and empathetic commentary on the creative industry. As a comprehensive brand experience, it will help creatives, of all kinds to start thinking outside of the box when it comes to their practice.
‘Hello, I Am A Creative’ is a companion to creative thinkers and makers that blurs the line between the physical and digital, a debate among artists since the tech boom. It serves as a relatable and empathetic commentary on the creative industry, targeting what many practising creatives encounter from working under pressure to imposter syndrome. As a branded experience across physical and digital forms, ‘Hello, I Am A Creative’ will help creatives of all kinds, designers, artists, photographers and many more to address these topics in a lighthearted, relatable way to start thinking outside of the box and find new methods of getting through their creative blocks.
Brand identity and messaging including logos, design assets, colour
palette, typography and creative direction, curated for the target audience in a brand style guide.
Product design and packaging for the purpose of the brief
designed in the brand’s image for the problems raised. Includes a mailer box design, project planner notepad and prompt card packets.
Interactive web-based experience of the brand and product to combine the physical with the digital as emerging design. Includes the UX design on a web application with an virtual workspace, project planner and prompt card deck.
As a soon-to-be graduate of Visual Communication, this project helped me consolidate everything I’ve learnt through practise throughout my degree while also allowing me to experiment with style, format and design methods. With a growing interest in UX design and a background in brand design, I was keen to create a comprehensive branded experience that transcended physical and digital planes. The outcome now acts as a valuable portfolio piece of my skills, ability to experiment, openness to new methods, and human-focused design philosophy.
Aymee is a visual communication designer, specialising in creating strategic identities for disruptive brands. Her approach to design is entirely human-focused, crafting comprehensive and inclusive experiences across various digital and physical mediums. She has a passion for authentic, conscious design and strives to learn how she can incorporate more divergent perspectives into her work.