Visual Communication - Bachelors

Baku Swimwear Rebrand

Rebranding can breathe new life into a business and keep them from being overshadowed by the competition. As existing swimwear brand Baku matures, the original identity poses threat of becoming a liability and holding the company back from growth. Thus, this re-brand of Baku's digital and print presence will better align with the body positive movement, empower women, and stand out against the hyper-competitive fashion industry. Shifting emphasis to supporting self-conscious consumers will position the brand in a new light.